Finance & markets
Early experience in foreign exchange and commodities created a durable interest in data, risk, timing and decision-making.
ABOUT SHOLOM STEIN
An entrepreneur, technology executive and business builder whose work has crossed finance, enterprise technology, sports engagement and artificial intelligence.

ABOUT SHOLOM
Sholom Stein is an entrepreneur, technology executive, business builder and innovator. His work has developed at the intersection of technology, finance, enterprise sales, strategic partnerships and emerging markets.
Across a career spanning markets, enterprise software, sports technology, fintech, digital engagement and AI, the connecting idea has remained consistent: bring together people, technology and opportunity to turn ambitious concepts into operating businesses.
FROM MARKETS TO TECHNOLOGY
Sholom’s professional foundation includes foreign exchange and commodities—experience that developed an appreciation for information, risk, timing and the way technology changes decision-making. That perspective led toward enterprise technology, international sales and business development.
Work with technology companies including Panaya and VATBox added experience in complex enterprise conversations, international markets and bringing new systems into established organizations. The operating test was always practical: technology has to solve a real problem, create measurable value and earn adoption.
View the public professional recordENTREPRENEURSHIP & SPORTS TECHNOLOGY
As XMANNA co-founder and CEO, Sholom brought those threads into sports technology, fan engagement, loyalty, gaming, digital experiences and emerging technology. The company explored how sports organizations, brands, communities and fans could participate more actively in the relationship around a club.
A defining public milestone came when Inter Miami CF announced a multi-year relationship with XMANNA, naming it the club’s first-ever jersey sleeve partner and Official Loyalty and Gamification Partner. The announcement identifies Steve Stein as XMANNA CEO and co-founder.
BUILDING FOR THE AGE OF AI
Today, Sholom is focused on AI Creates AI and Eve: an agentic business operating-system direction built around connecting a company’s tools, information, people, permissions and workflows into an intelligent operating layer.
AI Creates AI’s public materials describe Eve as a system that plans, executes, reviews and improves across business functions. Its publicly filed work with Raphael Pharmaceutical provides a real-world example of the managed AI transformation, commercialization, communications, product and growth-operating model—without treating contracted value as cash collected.
THE PUBLIC RECORD, VISUALLY ORGANIZED
First-ever jersey sleeve partner and Official Loyalty and Gamification Partner.
Open official announcement ↗THOUGHT LEADERSHIP · 2022“Can the Metaverse Do More for Live Sports?” by Steve Stein, CEO at XMANNA.
Open original article ↗CURRENT WORKAgentic business operating systems for the work of building and running a company.
Open AI Creates AI ↗PRODUCTS AS EVIDENCE
A small selection from the real historical product archive—spanning branded experiences, interactive worlds and rewards—keeps the story grounded in actual artifacts.
A PUBLIC IDENTITY, CLEARLY CONNECTED
This site uses the name Sholom Stein. Public professional and media records relating to XMANNA—including LinkedIn, Inter Miami CF and Nasdaq—identify the same professional history under Steve Stein. The connection is made plainly so people and search systems can follow the evidence without creating two conflicting identities.
View the public professional profileTHE CHAPTERS
Early experience in foreign exchange and commodities created a durable interest in data, risk, timing and decision-making.
Enterprise sales, international business development and work with companies including Panaya and VATBox sharpened an operator’s view of adoption and measurable value.
At XMANNA, that perspective moved into fan engagement, loyalty, gaming and participation—an ecosystem built around bringing audiences closer to the organizations they care about.
The work is built around ideas becoming operating realities: partnerships, a clear commercial story, and systems that can move from concept into action.
The current chapter applies that operating experience to AI. Eve and AI Creates AI explore how agentic systems can be made practical for the work of building and running a business.
THE OPERATING IDEA
“Technology matters most when it gives people a stronger way to act.”
That belief sits behind a career spanning commercial teams, technology platforms, sports engagement and current work in AI operating systems.