SELECTED EXPERIENCE · XMANNA
Participation is the through line.
XMANNA is a major chapter in Sholom Stein’s entrepreneurial history, rooted in sports, loyalty, gaming, rewards and participation.
THE FOUNDATION
From passive audiences to active members.
XMANNA describes its foundation as an engagement and participation ecosystem for sports clubs, brands and communities. Its early platform combined gamified loyalty, digital rewards, challenges, competition, tournaments and partner activations.
Public professional and partner materials identify Steve Stein as XMANNA’s co-founder and CEO.
Visit XMANNAHISTORICAL PRODUCT FOOTAGE
The thesis, made visible.
These owner-supplied artifacts show participation, loyalty administration and interactive-world testing. They are historical context—not a claim that every feature remains a live commercial product.
THE CONTINUITY
Participation remained the organizing idea.
For this founder story, XMANNA is presented as the historical participation ecosystem it was built to explore: sports, loyalty, gaming, rewards, commerce and interactive experiences. It is not reframed here as an autonomous-systems company.
PUBLIC MILESTONE
In 2021, XMANNA became part of Inter Miami CF’s public fan-engagement story.
The Inter Miami CF announcement remains the authoritative source for that partnership and its terms.
Explore the milestone